Sustainable Supply Chain Management
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© Portriats Nanda Bergstein, Tchibo, Hamburg 2019
In April 2020, he became CEO of AUDI AG and assumed Board of Management responsibility for VW Group Research and Development. Besides, he is responsible for Audi’s China business and the Technical Development and Product Lines at AUDI AG.
Stefan D. Seidel is Head of Corporate Sustainability at PUMA, a role he has held since 2015. He is responsible for all environmental and social topics of the Herzogenaurach-based sports company. He chairs the Steering Committee of the Fashion Charter on Climate Action and is a board member of the Zero Discharge of Hazardous Chemicals initiative. In addition, Stefan represents PUMA at various industry-wide initiatives, such as the Sustainable Apparel Coalition, the Fair Labor Association, or the Partnership for Sustainable Textiles. Prior to his role as Head of Corporate Sustainability, he worked as PUMA’s Global Team Head of Environmental Affairs and as Sustainability Team Lead in the EMEA region. Seidel holds a master's degree in environmental management from Oxford Brookes University and a degree in environmental engineering from the Weihenstephan University of Applied Sciences. Prior to his studies, he completed an apprenticeship at Siemens AG, where he was in charge of the regional youth representation.